I See Colours - Designer Toy

Art Director

I’ve always loved this piece of art by Tony Riff since the first time I saw it. I think we can all relate to this feeling in one way or another.

During the development of this project it was an interesting challenge to translate the flat 2D artwork into a 3D sculpted piece that could be viewed from multiple angles. Extra attention was needed to provide reference for painters and factory. The packaging and photo direction leans into the messy colorful aesthetic true to the original artist’s style.