Ramen Demon - Designer Toy

Art Director

This piece, inspired by the art of Levi Prewitt, satisfies a life-long dream dream of mine of sitting in a Jacuzzi of ramen. I know it’s not practical… but that little demon sure seems to be having a good time.

During development for this project there was a lot of questions that needed to be answered in terms of engineering to make sure things could be drafted down as much as possible to keep costs down. Working with the production manager, we were able to keep most of the visual language and charm on the storytelling and actually make it producible. The packaging once again is inspired by the artist’s heavy line work and minimal screen-printed aesthetic he uses in his art style. The photo direction also places this in a fiery kitchen fit for a dragon,